WAG Hair

01

Overview

WAGHAIR is a bold, personality-driven hair brand targeting a modern, style-conscious audience. The goal was to create a site that feels fun, expressive, and high-energy, while still converting.

02

What We Did

-Designed and built a fully custom Shopify website

-Developed the overall visual direction and UI system

-Created layouts for multiple product categories and collections

03

Approach

The brand leans heavily into:

-Bold colours and playful graphics

-Strong, confident messaging

-A “main-character energy” tone

The website was designed to:

-Feel instantly engaging and different

-Highlight product variety (textures, shades, styles)

-Balance personality with usability

04

Outcome

-A distinctive, high-impact e-commerce experience

-Strong brand identity carried through every touchpoint

-A site that connects with its audience while still driving sales