Formed by Stone

01

Overview

Formed by Stone is a high-end landscaping and pool design company based in Dubai. The goal was to position the brand as premium, trustworthy, and design-led.

02

What We Did

-Full brand identity design

-Logo system (including icon and circular marks)

-Visual direction and tone

-Website design & build

03

Approach

The brand needed to feel:

-Architectural and refined

-Rooted in craftsmanship

-Minimal, but impactful

The website was designed to:

-Showcase projects clearly

-Build trust through clean structure and messaging

-Reflect a high-end property/lifestyle aesthetic

04

Outcome

-A strong, premium identity aligned with the Dubai market.

-A website that clearly communicates services and quality.

-Improved perception of the brand as a serious, high-end landscape company.