Sweet Bliss Bakery

01

Overview

Sweet Bliss Bakery needed a brand that felt approachable, modern, and visually memorable, while still reflecting the quality of its products.

02

What We Did

We created a full brand identity system, including:

-Logo design (primary, secondary & icon marks)

-Colour palette & typography

-Custom pattern design

-Packaging design (bags, boxes, labels)

-Print materials (business cards, inserts, stickers)

03

Approach

The direction focused on:

Soft, welcoming tones to reflect the product.

A playful but clean visual language.

Scalable branding that works across packaging and social.

The pattern system was key — giving the brand a recognisable visual texture that elevates even simple packaging.

04

Outcome

A cohesive identity that feels both premium and approachable.

Packaging that stands out while remaining clean and elegant.

A brand that can easily expand across products and marketing.