Social Media Size Guide | Pixel Creative

Format	Dimensions	Ratio	Notes
Feed Post (Square)	1080 × 1080px	1:1	Most versatile. Works in feed and grid. Recommended default.
Feed Post (Portrait)	1080 × 1350px	4:5	Takes up more screen space in feed. Best for engagement.
Stories & Reels	1080 × 1920px	9:16	Keep key content in the middle 1080×1420px safe zone.
Feed Post (Landscape)	1080 × 566px	1.91:1	Good for wide shots. Takes least feed space — avoid for carousels.
Grid-Optimised Post	1080 × 1440px	3:4	New 2026 grid format. Instagram now shows all posts at 3:4 in profile grid.
Profile Photo	320 × 320px	Circle	Upload at 320×320 minimum. Keep logo/face centred.
Carousel Slide	1080 × 1080px	1:1	Keep consistent size across all slides in a carousel.

Format	Dimensions	Ratio	Notes
Video (Vertical)	1080 × 1920px	9:16	Primary format. Full screen. Avoid bottom 250px — UI covers it.
Video (Landscape)	1920 × 1080px	16:9	Less common on TikTok but supported.
Video (Square)	1080 × 1080px	1:1	Rarely used but supported.
Profile Photo	200 × 200px	Circle	Displays very small — keep logo simple and clear.

Format	Dimensions	Ratio	Notes
Post Image	1200 × 628px	1.91:1	Standard feed post. Most shared format on LinkedIn.
Post Image (Square)	1080 × 1080px	1:1	Strong for thought leadership and branded quotes.
Personal Profile Banner	1584 × 396px	4:1	Design to complement your profile photo position.
Company Page Banner	1128 × 191px	~6:1	Displays behind company logo. Keep key content centred.
Profile Photo	400 × 400px	Circle	Use a real headshot. Profiles with photos get 21× more views.
Video Post	1080 × 1920px	9:16	Vertical video now performs best on LinkedIn. 3–5 min max.

Format	Dimensions	Ratio	Notes
Post Image	1200 × 630px	1.91:1	Standard feed post. Safe zone matters for link previews.
Page Cover Photo	820 × 312px	~2.7:1	Displays at 640×360 on mobile — design mobile-first.
Profile Photo	170 × 170px	Circle	Upload at 400×400 minimum for best quality on desktop.
Stories	1080 × 1920px	9:16	Same spec as Instagram Stories. Design once, use both.
Event Cover	1920 × 1005px	~1.91:1	High res recommended. Displays at various sizes.

Format	Dimensions	Ratio	Notes
Post Image	1600 × 900px	16:9	Displays cropped in feed. Click expands to full image.
Profile Photo	400 × 400px	Circle	Displays tiny in feeds — keep it simple and bold.
Header Banner	1500 × 500px	3:1	Profile photo overlaps bottom left — keep key content clear of it.

Format	Dimensions	Ratio	Notes
Video Thumbnail	1280 × 720px	16:9	Most important asset on YouTube. Bold text + high contrast.
Channel Art Banner	2560 × 1440px	Safe: 1546×423	Design within the safe zone — outer area crops on TV.
Profile Photo	800 × 800px	Circle	Used across all Google services. Must be recognisable small.
End Screen	1280 × 720px	16:9	Same as video size. Cards appear in top-right corner.

Format	Dimensions	Ratio	Notes
Snap / Story	1080 × 1920px	9:16	Keep content away from top 250px and bottom 250px — UI overlaps.
Discover Ad	1080 × 1920px	9:16	First 3 seconds must hook. Snapchat audience scrolls very fast.

💡

Design at double resolution (e.g. 2160×2160 for square) then export at 1× for crisp results on retina screens.

📁

PNG for graphics with text or transparency. JPG for photos. Aim for under 1MB for fast loading.

📐

Platform UI overlaps edges. Keep key content — logos, text, faces — away from edges. Especially on Stories.

🔄

Create your post at 1080×1350 (portrait) then crop to 1080×1080 (square) and 1080×1920 (story) from the same master file.

Platform	Feed / Post	Story / Vertical	Profile Photo	Banner / Cover
Instagram	1080×1080 or 1080×1350	1080×1920	320×320	—
TikTok	—	1080×1920	200×200	—
LinkedIn	1200×628	1080×1920	400×400	1584×396
Facebook	1200×630	1080×1920	170×170	820×312
X (Twitter)	1600×900	—	400×400	1500×500
YouTube	1280×720 (thumbnail)	—	800×800	2560×1440
Snapchat	—	1080×1920	—	—

Social Media
Size Guide 2026