VIMA Sportswear

01

Overview

VIMA is a performance-focused brand built around movement, energy, and progression. The goal was to create a bold identity that feels modern, dynamic, and instantly recognisable, with strong appeal in both digital and physical environments.

02

What We Did

-Logo design (primary wordmark + icon exploration)

-Brand identity system

-Typography and visual direction

-Packaging design (product box)

-Mockups and presentation visuals

03

Approach

The direction focused on creating a brand that feels:

-Fast and energetic

-Clean but aggressive in presence

-Built for performance and progression

The wordmark was designed to feel:

-Sharp, forward-moving, and impactful

-Slightly condensed and bold for maximum visibility

-Recognisable even at smaller sizes

-Subtle design details (like cuts and angles within the lettering) help reinforce a sense of motion and precision.

For packaging, the goal was to:

-Keep it minimal and premium

-Use contrast (black base + white mark + accent colour)

-Ensure it stands out both online and in-hand

04

Outcome

-A strong, scalable identity that works across multiple touchpoints

-Packaging that feels premium and aligned with performance brands

-A visual style that can expand into apparel, digital, and marketing